e-Beetle

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THE CHALLENGE

Create a campaign for an audience you feel would be a good fit for the VW e-Beetle (original body, electric engine).

CUSTOMER INSIGHT

60% of over-55s believe switching to EVs is inevitable, but over half of over-55s find electric car technology confusing.

Having experienced the development of technology, older drivers are open to change.

THE BIG IDEA

The change to electric is small.

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