Hello Fresh
THE CHALLENGE
Create a campaign that focuses on real midweek dinners, not the perfect, pristine picture of dinnertime seen in ads.
CUSTOMER INSIGHT
For people who like cooking but hate making dinner.
THE BIG IDEA
The reason dinnertime is dreaded is the fact that dinner is a decision, and its not the only one made at the dinner table.
This campaign creates an association between decisions and Hello Fresh.
